Privacy Policy

The GDPR articles cited in this data protection information directly apply to users with permanent residence in the European Union (EU) and are applied accordingly without prejudice to users with permanent residence outside of the EU.

 

1.         Name and address of the controller

The controller in the sense of the General Data Protection Regulation (GDPR), of the data protection regulations holding good in the member states of European Union and of other regulations with a legal data-protecting character is:

Miami Ad School 

225 NE 34th St Suite 203, Miami

FL 33137

USA[ID1] 

Contact form: https://miamiadschool.com/contact

E-Mail: info@miamiadschool.de[ID2] 

 

2.         Contact information of the data protection officer 

We do not have a data protection officer as we are legally not obliged to. For data protection related inquiries, please contact us at[ID3] : info@miamiadschool.de

 

3.         Definitions 

The data protection information of the Miami Ad School is based on the definitions which have been used by the European directive and order issuing office in formulating the General Data Protection Regulation (GDPR). The data protection information of the the Miami Ad School should be easily read and understood not only by the general public but also by our customers and business partners. In order to ensure this, we would like to clarify in advance the definitions used.

In this data protection information and on our website, we use - amongst others - the following terms:

3.1       Personal data 

Personal data is any information relating to an identified or identifiable natural person (hereafter "data subject"). Defined as identifiable is a natural person who can be identifieddirectly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

3.2       Data subject 

Data subject is each identified or identifiable natural person, whose personal data is processed by the controller for the processing. 

3.3       Processing

Processing means any operation or set of operations which is carried out in connection with personal data - whether or not by automated means - such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

3.4       Restricting of the processing

Restricting of the processing is the marking of personal data as stored with the objective of restricting its processing in the future.

3.5       Profiling

Profiling is each type of the automated processing of personal data, which consists of this personal data being used to permit particular personal aspects relating to a particular natural person, and here in particular aspects in respect of work performance, economic situation, health, personal likes, interests, reliability, behaviour, place of residence or change of place of residence of this natural person to be evaluated, analysed or forecast.

3.6       Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, in so far as this additional information is kept in a special way and subjected to technical and organizational measures which ensure that the personal data cannot be assigned to an identified or identifiable natural person.

3.7       Controller or party responsible for the processing

Controller or party responsible for the processing (hereafter controller) is the natural person or legal entity, authority, institution or other post, which alone or together with others decides on the purposes and means of the processing of personal data. If the purposes and means of the processing are laid down in European Union legislation or the legislation of the member states, then the controller or the particular criteria of the appointment of this controller in accordance with European Union legislation or the legislation of the member states can be provided.

3.8       Processor

Processor is a natural person or legal entity, authority, institution or other post, which processes the personal data on the instructions of the controller.

3.9       Recipient

Recipient is a natural person or legal entity, authority, institution or other post to which personal data are disclosed regardless of whether this is a third party or not. However, authorities, which receive within the framework of a particular investigation order in accordance with European Union legislation or the legislation of the member states data which possibly may be/contain personal data, do not hold good as recipients. 

3.10     Third party 

Third party is a natural person or legal entity, authority, institution or other post with the exception of the data subject, the controller, the order processor and those persons which are authorized under the direct responsibility of the controller or of the order processor to process the personal data.

3.11     Consent

Consent is each declaration of will given voluntarily by the data subject for the definite case in an informed and unambiguous manner in the form of a declaration or other unambiguous confirmatory action, with which the data subject makes clear that he/she agrees to the processing of personal data relating to himself/herself.

4.         General information on data processing; legal basis, purposes of processing, duration of storage, objection and possibility of erasure

 

4.1       General information on the legal basis

 

Where we obtain the consent of the data subject for the processing of personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.

 

Art. 6 para. 1 lit. b GDPR serves as the legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

 

Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

 

Art. 6 para. 1 lit. d GDPR serves as a legal basis in the event that vital interests of the data subject or another natural person necessitate the processing of personal data.

 

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.

 

4.2       General information on data erasure and storage duration

 

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. In addition, the data may be stored if the European or national legislator has provided for this in EU regulations, laws or other provisions to which the person responsible is subject. The data shall also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless it is necessary for further storage of the data for the conclusion or performance of a contract.

 

4.3       General information on processing on our website

 

Data protection, data security and secrecy protection have high priority for the Miami Ad School. The permanent protection of your personal data, your company data and your trade secrets is particularly important to us.

 

In principle, you can visit our website without providing any personal information. However, if you make use of the services of our company via our website, this requires the disclosure of your personal data. In general, we use the data communicated by you and collected by the website and the data stored during use exclusively for our own purposes, namely for the implementation and provision of our website and for the initiation, implementation and processing of the services offered via the website (contract performance) and do not pass these on to outside third parties, unless there is an officially ordered obligation to do so. In all other cases, we will obtain your separate consent.

 

Your personal data will be processed in accordance with the requirements of the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to the the Miami Ad School. By means of this data protection note, we would like to inform you about the type, scope and purpose of the personal data processed by us. In addition, we will inform you of your rights by means of this data protection information.

 

The Miami Ad School has implemented technical and organizational measures to ensure adequate protection of personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps, so that absolute protection cannot be guaranteed.

 

5.         Collection of general data and information

 

The website of the the Miami Ad School (hereinafter referred to as M.AD) collects a series of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-sites which are accessed via an accessing system on our website can be recorded, (5) the date and time of an access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information which serve to avert danger in the event of attacks on our information technology systems.

 

When using this general data and information, M.AD does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content and advertising of our website, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information they need to prosecute a cyber-attack. This anonymous data and information is therefore evaluated by M.AD both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by the data subject.

Legal basis

Art. 6 para. 1 lit. f GDPR 

(legitimate interest) 

Storage purpose 

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session. 

Storage duration 

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data to provide the website, this is the case when the session in question has ended.  

If the data is stored in log files, this is the case after seven days at the latest. A storage going beyond this is possible. In this case the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible. 

Objection / possibility of disposal 

No, as necessary for operation of the website 

 

 

5.         Cookies

Description and scope of the data processing

Our website uses cookies. Cookies are text files which are stored in the Internet browser or in the Internet browser on the computer system of the user. If a user calls a website, then a cookie may be stored on the operating system of the user. Such a cookie contains a characteristic string which permits unambiguous identification of the browser if the website is called again. 

We employ cookies in order to arrange our website in a more user-friendly manner. Certain elements of our website require that the calling browser can also be identified after a page change. 

We use session cookies to save the session state for saving the shopping cart, as well as the user.

The data of the user collected in this way is pseudonymized by technical processes. Accordingly, assignment of the data to the user calling in is no longer possible. The data collected is not stored together with other personal data of the user.

 

When accessing our website, users are informed by a cookie window about the use of cookies for analysis purposes and are referred to this data protection information. In the cookie window available on our website, users can individually consent to the various processing purposes for their personal data.

 

You can manage your cookie preferences and obtain further information using the M.AD Game Changer cookie settings under the tab "Legal Stuff at the bottom of the website.

 

You can use the following links to find out how to disable cookies on the most important browsers:

·       Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

·       Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

·       Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Please note that if you deactivate cookies, you may not be able to use our website properly.

Legal foundation

Article 6 Para. 1 lit. f GDPR (legitimate interests) for strictly technically essential cookies 

In addition: Article 6 Para. 1 lit. a GDPR

(consent)

Storage purpose 

The purpose behind the use of strictly technically essential cookies is that of making use of the website easier for the user. Certain functions of our website cannot be offered without the use of cookies. For these functions it is necessary that the browser is recognized even after a page change. 

Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies we learn how the website is used and, in this way, we can continually optimize our offer. 

These purposes also include our legitimate interest in the processing of the personal data in accordance with Article 6 Para. 1 lit. f GDPR. 

Storage duration

Cookies are stored on the user's computer and are transmitted from this to our website. Accordingly, you as user have full control over the use of cookies. 

Objection / opportunity for elimination 

Managing cookie preferences on the M.AD Game Changer website Cookie Settings (website bottom  Legal Stuff  Cookie Settings)

Disabling cookies in browser

6.         Use of Google Analytics

Data protection regulations for the use and application of Google Analytics (with anonymization function) 

General information 

We have integrated on this website the Google Analytics component (with anonymization function). Google Analytics is a web-analysis service. Web-analysis is the collecting, compilation and evaluating of data concerning the behaviour of the visitors to websites. A web-analysis service collects - amongst other things - data on from which website (the so-called referrer) a data subject has come to a website, which subsites of the website were accessed or how often and for what period a subsite was watched. Web-analysis is used primarily for optimization of a website and for cost-benefit analysis of Internet advertising.  

The operating company of the Google-Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. 

Anonymization of the IP address 

The party responsible for the processing uses the suffix „gat.anonymizeIp“ for the web analysis via Google Analytics. With the aid of this suffix the IP-address of the Internet connection of the data subject is abbreviated and anonymized if the access to our website comes from a member state of the European Union or from another signatory of the agreement on the European Economic Area.  

Processing 

The purpose of the Google Analytics component is the analysis of the visitor flows to our website. Google uses the data and information obtained in order to - amongst other things - evaluate the use of our website, to prepare for us online reports which show the activities on our website and to provide further services linked with the use of our website.  

Google Analytics sets a cookie on the IT system of the data subject. What cookies are has been explained above. The setting of cookies enables Google to analyze the use of our website. With each call of an individual page of this website, which is operated by the party responsible for the processing and on which a Google Analytics component has been integrated, the Internet browser on the IT-system of the data subject is automatically caused by the particular Google Analytics component to transmit data to Google for the purpose of online analysis. Within the framework of this technical process, Google obtains knowledge of personal data such as the IP-address of the data subject, which data enables Google to - amongst other things - trace the origin of the visitor and clicks and as a consequence to make possible the issuing of commission invoices.  

With the aid of cookies items of information related to personal data, e.g. the access time, the place from which an access started and the frequency of the visits to our website by the data subject, are stored. With each visit to our website this personal data including the IP-address of the Internet connection used by the data subject is transmitted to the United States of America. This personal data is stored by Google in the U.S.A. In certain circumstances Google passes on this personal data as collected via the technical process to third parties.  

As has already been described above, the data subject can prevent the setting of cookies by our website at any time by making an appropriate setting on his/her Internet browser as used and thereby object to the setting of cookies in a durable manner. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the IT system of the data subject. In addition, a cookie that has already been set by Google Analytics, can be deleted at any time via the Internet browser or another software program.  

Objection to the setting of cookies 

Furthermore, the data subject has the opportunity to object to collection of the data relating to use of this website generated by Google Analytics and to the processing of this data by Google and to prevent such collection. For this the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and no information on the visiting of websites may be transmitted to Google Analytics. The installation of the browser add-on is evaluated by Google as an objection. If the IT system of the data subject is deleted, formatted or installed anew at a later point in time, then the data subject must carry out the installation of the browser add-on again in order to deactivate Google Analytics. In so far as the browser add-on is deinstalled or deactivated by the data subject or by another person, who can be considered to belong to the area of control of the data subject, then the browser add-on can be installed or activated again.  

Further Information 

M.AD is aware of the transfer of your personal data to a third country and has implemented appropriate safeguards in accordance with Art. 46 GDPR to ensure that your personal data is processed lawfully and securely. 

Further information and the valid and applicable data protection regulations of Google can be called under https://www.google.de/intl/de/policies/privacy/ as well as under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/

Legal basis 

Article 6 Para. 1 lit. a GDPR  

(consent)  

Storage purpose  

A web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising. 

The purpose of setting third-party cookies is to improve our offer for you by analyzing your user behavior. As a rule, only a pseudonymized data transfer to the third parties takes place. 

Moreover, it is up to you to prevent the transmission of third-party cookies by means of an appropriate setting in the cookie banner or within your Internet browser. 

Storage duration 

Third-party cookies are stored on the user's computer and transmitted to our site by the user. They are stored until the purpose of the processing no longer applies or you revoke your consent. Therefore, you as a user also have full control over the use of third-party cookies. 

Objection / opportunity for elimination  

By changing the settings in your Internet browser, you can disable or restrict the transmission of third-party cookies. Third-party cookies that have already been stored can be deleted at any time. This can also be done automatically.  

The transmission of Flash cookies cannot be prevented via the settings of the browser, but by changing the setting of the Flash Player 

 

7.         Use of Google Webfonts

This site uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. 

The web fonts are transferred to the cache of the browser when the page is called in order to use them for the display. If the browser does not support Google web fonts or prevents access, the text will be displayed in a default font. 

No cookies are set when you call up the page. Data that is transmitted in connection with the page view is sent to resource-specific domains such as fonts.googleapis.com or fonts.gstatic.com. They are not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail. 

You can set your browser so that the fonts are not loaded from the Google servers (e.g. by installing add-ons like NoScript or Ghostery for Firefox). If your browser does not support the Google fonts or if you prevent access to the Google servers, the text will be displayed in the default font of the system. 

M.AD is aware of the transfer of your personal data to a third country and has implemented appropriate safeguards in accordance with Art. 46 GDPR to ensure that your personal data is processed lawfully and securely. 

Information on the data protection conditions of Google Webfonts can be found at: https://developers.google.com/fonts/faqPrivacy   

General information on data protection is available in the Google Privacy Center at: https://policies.google.com/privacy?hl=en  

Legal basis 

Article 6 Para. 1 lit. f GDPR  

(legitimate interest)  

Storage purpose  

The purpose of the storage is the improvement of our website as well as on a visual and functional level. 

Storage duration 

The data will be deleted as soon as our legitimate interest no longer exists or we are obliged by law or legal orders to delete the data. 

Objection / opportunity for elimination  

As a user, you have the option to object to the processing of your data at any time. 

8.         Use of social media pages

8.1       Facebook page

Basic principles 

We, the Miami Ad School, operate our own Facebook fan page at [https://www.facebook.com/MiamiAdSchool/]. As the operator of this Facebook page, we, together with the provider of the social network Facebook (Facebook Ireland Ltd.), are responsible within the meaning of Art. 4 No. 7 of the General Data Protection Regulation (GDPR). When visiting our Facebook page, personal data of the page visitors are processed by both controllers. 

We have concluded an agreement with Facebook on joint data protection controllership (Page Controller Addendum). With this agreement, Facebook acknowledges its joint responsibility with regard to so-called Insights data and assumes essential data protection obligations to inform data subjects, to ensure data security or to report data protection violations. In addition, the agreement stipulates that Facebook is primarily the point of contact for the exercise of data subjects' rights (Art. 15 - 22 GDPR). As a provider of the social network, Facebook alone has direct access to the required information and can also immediately take any necessary measures and provide information. Should our support nevertheless be necessary, we can be contacted at any time. 

Use of Insights and Cookies 

In connection with the operation of this Facebook fan page, we use the Insights function of Facebook to obtain anonymous statistical data on the users of our Facebook fan page. Facebook provides information on the insights and Facebook fan pages, for example, through its privacy policy. 

In connection with visiting our and other Facebook Fan pages, Facebook also uses cookies and other similar storage technologies. For more information about Facebook's use of cookies, please see Facebook's cookie policy. 

Comments and messages; participation in competitions 

On our Facebook fan page you also have the opportunity to comment on our contributions, rate them and get in touch with us via private messages or take part in competitions.  

The processing of the information generated by Insights is intended to enable us, as the operator of the Facebook fan page, to obtain statistics that Facebook generates on the basis of visits to our Facebook fan page. The purpose of this is to control the marketing of our activities. For example, it allows us to learn about the profiles of visitors who value our Facebook Page or use applications on the Page to provide them with more relevant content and develop features that may be of greater interest to them. 

Transfer of data 

It cannot be ruled out that some of the information collected may also be processed outside the European Union by Facebook Inc. based in the USA. Facebook Inc. has submitted to the standard contractual clauses adopted by the EU Commission and thus undertakes to comply with European data protection requirements. 

We ourselves do not pass on any personal data that we receive via our Facebook page. 

Information on contact possibilities and other rights as a data subject 

For further information on our contact data, including our data protection officer, the rights of data subjects vis-à-vis us and how we process personal data, please refer to the relevant sections of this data protection declaration. 

Legal basis 

We operate this Facebook page in order to present, interact and communicate with the users of Facebook as well as other interested persons and our customers who visit our Facebook page. The processing of the users' personal data is based on our legitimate interests, in an optimized company and product presentation (Art. 6 para. 1 lit. f GDPR) as well as when participating in competitions or answering product application questions based on a (pre-)contractual relationship according to Art. 6 para. 1 lit. b) GDPR. 

Storage purpose 

The processing of the information generated by Insights is intended to enable us, as the operator of the Facebook fan page, to obtain statistics that Facebook compiles based on visits to our Facebook fan page. The purpose of this is to control the marketing of our activity. For example, it allows us to gain knowledge of the profiles of visitors who like our Facebook page or use applications of the page in order to provide them with more relevant content and develop features that may be of greater interest to them. 

In addition, we operate this Facebook page to help us better understand how our Facebook Page can better achieve our business goals, demographic and geographic analyses are also created and provided to us based on the information we collect. We can use this information to target interest-based ads without directly knowing the identity of the visitor. If visitors use Facebook on multiple devices, the collection and analysis can also take place across devices if they are registered visitors who are logged into their own profiles. 

The visitor statistics created are transmitted to us exclusively in anonymized form. We have no access to the underlying data. 

Furthermore, we use our Facebook page to communicate with our customers, interested parties and Facebook users and to inform them about us and our products. In this context, we may receive further information, e.g., due to user comments, private messages or because you follow us or share our content. The processing takes place exclusively for the purpose of communication and interaction with you. 

Storage duration 

Your data will be deleted when the purpose ceases to exist, provided there is no obligation to retain it. 

Objection / opportunity for elimination 

Facebook users can influence the extent to which their user behavior may be recorded when visiting our Facebook page under the settings for advertising preferences. Further options are offered by the Facebook settings or the form for the right to object. 

8.2       Instagram page

If you visit our Instagram page [https://www.instagram.com/miamiadschool/] and your browser allows cookies to be stored, Facebook Ireland stores information in the form of small text files in your browser's memory (hereinafter "cookies") and can access this information when you visit the Facebook platform or a website that embeds Facebook technologies. For more information on the purpose of the cookies used, on the integration of these cookies by other websites and on your control options in this regard, please refer to the information on Instagram cookies. 

We would like to point out that Facebook Ireland is able, by means of the cookies used, to track your user behavior (for logged-in users across devices) on other websites beyond the Instagram platform. This applies both to persons registered with the Instagram platform and to persons not registered there. 

We would also like to point out that we have no influence on the data processing carried out by Facebook Ireland in connection with cookies. Visiting our Instagram page is also possible if you configure your browser so that no cookies are stored by the Facebook platform. Information on how to adjust the settings for cookies in your browser can usually be found in the help section of the browser you use. 

If you are registered or logged in to the Instagram or Facebook platform and would like to avoid Facebook Ireland being able to associate your visit to our Facebook page with your Instagram or Facebook user account, you should log out of Facebook or deactivate the "stay logged in" function, delete the cookies present on your device and exit and restart your browser. 

Data processing during interactions on our Instagram page 

Our Instagram page allows you to respond to and comment on our posts, view our Stories, participate in Story interactions, and send us private messages. Please carefully consider what personal information you share with us through our Instagram page. If you would like to avoid Facebook processing personal data you submit to us, please contact us through other means. 

In addition to the content you submit, information about your profile, likes, and posts will be visible to us depending on your privacy settings. 

The processing of your data when contacting or interacting with our site or its content is carried out by us on the basis of Art. 6 para. 1 p. 1 lit. f GDPR. Our legitimate interest is to respond to your request. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 p. 1 lit. b GDPR.  

We process the data you provide in this context and which may be accessible to us in order to protect our legitimate interests in contacting and communicating with our interested parties, which outweigh our interests in the context of a balancing of interests. This is also our legitimate interests in data processing pursuant to Art. 6 (1) p. 1 lit. f GDPR. 

Your data will be deleted, insofar as it is possible for us, when we cease to operate our Instagram page. If further storage of this data by Facebook Ireland takes place, this is governed exclusively by the provisions in the Instagram privacy policy and Instagram terms of use

Processing anonymized data for statistical purposes 

We have set up our Instagram page as a business profile and use anonymized page statistics provided by Facebook Ireland ("Instagram Insights"), which provide us with insights about visitors to our Instagram page and their interactions with our Instagram page and its content. We do not contribute to the decision on the means and purposes of processing event data used to generate page statistics. The statistics include the following information: 

·       Reach, page views, time spent on video posts. 

·       Interactions such as tagging a post with "like," commenting, or sharing posts 

·       Demographics such as age, gender, and location. 

We use this data to identify trends. It is not possible for us to link back to individuals who triggered these events. 

Third country transfer  

It is not excluded that data from users may be processed on systems outside the European Union. Instagram has submitted to the standard contractual clauses and has thus undertaken to comply with EU data protection standards.  

Information on contact options and further rights as a data subject. 

For more information on our contact details, including those of our data protection officer, the rights of data subjects vis-à-vis us and how personal data is processed by us in other respects, please refer to the relevant sections of this privacy policy. 

Legal basis 

We operate this Instagram page in order to present, interact and communicate with Instagram users and other interested persons and our customers who visit our Instagram page. The processing of personal data of users is based on our legitimate interests, in an optimized company and product presentation (Art. 6 para. 1 lit. f GDPR).  

As well as in the case of participation in sweepstakes or answering product application questions based on a (pre-)contractual relationship pursuant to Art. 6 para. 1 lit. b) GDPR. 

Storage purpose 

We use our Instagram page to communicate with our customers, interested parties and Instagram users and to inform them about us and our products. In this context, we may receive further information, e.g. due to user comments, private messages or because you follow us or share our content. The processing is solely for the purpose of communicating and interacting with you. 

In particular, our legitimate interest is our business interest in sharing information with our users and being able to communicate with them. 

Storage duration 

Your data will be deleted when the purpose ceases to exist, provided there is no obligation to retain it. 

Objection / opportunity for elimination 

You can object to the processing of your personal data by Instagram via the above links. 

Furthermore, you can object to the processing of your personal data by us via our contact options. 

8.3       Twitter page

We, M.AD, use a Twitter fan page under the name @miamiadschool. In the following we would like to inform you about the processing of your personal data on our Twitter fan page. 

Processing of personal data by Twitter  

Twitter is a service provided by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103 U.S.A.  

We would like to point out that you use the services provided by Twitter Inc. and all related functions (e.g. sharing and rating of content) on your own responsibility. Information about the data processing carried out by Twitter Inc. and the corresponding purposes pursued can be found in the data protection declaration of Twitter Inc. The privacy policy of Twitter can be found here: https://twitter.com/de/privacy  

We have no influence on the type and scope of the data processed by Twitter Inc. or its transfer to third parties. We have no means of control in this regard. Your data is collected and processed by Twitter Inc. Your personal data is transferred to the United States, Ireland and any other country in which Twitter Inc. does business, regardless of your place of residence. 

Data that you have voluntarily submitted to Twitter Inc. will be processed by Twitter Inc. (e.g. name and username, email address, telephone number or the contacts in your address book) if you upload them. In addition, Twitter Inc. evaluates the content you share. As a result, Twitter Inc. determines the topics and content you are interested in. Furthermore, confidential messages that you send to other users of Twitter are processed. GPS data, wireless network information or your IP address are used to determine your location and to send you content, usually advertising.  

The evaluation is carried out with the help of various analysis tools, such as Google Analytics. The use of such analysis tools by Twitter is not subject to our control or influence. If such analysis tools are used by Twitter Inc., we were not informed about the use of such tools. As a result, Twitter Inc. has not been engaged by us to provide support or assistance in the use of such analysis tools. Furthermore, the results of such analysis are not made available to us. Only anonymised information about the response generated by tweets (clicks, likes, etc.) can be viewed by us. The use of analysis tools on our Twitter account cannot be turned off and there are no other ways to prevent such use.  

Twitter also receives data from visitors who do not have a Twitter account when they view content on Twitter. This log data includes the IP address, the type of browser used, the operating system, information about the website and pages you have previously visited, location, mobile phone provider, cookies or search terms and the end device used. 

Twitter also has the option of recording visits to websites and assigning them to the corresponding Twitter account if so-called Twitter buttons or widgets have been embedded in the respective website.  

It is possible for you to restrict the processing of your data by Twitter. To do so, you can open the general settings of your Twitter account and change your privacy settings under "Privacy and Security".  

You can control and individualize your privacy settings here: 

·       https://twitter.com/personalization  

Additional assistance is available for this purpose: 

·       https://support.twitter.com/articles/105576#  

·       https://help.twitter.com/de/search?q=datenschutz 

You can also change certain settings for your mobile devices (e.g. smartphones, tablets, etc.) so that Twitter has limited access to your contact data, location data, calendar data or photos, among other things. These setting options differ depending on the operating system used on your mobile device.  

For more information and assistance, please visit: 

·       https://support.twitter.com/articles/20172711# (possibility to view your own data processed by Twitter) 

·       https://twitter.com/your_twitter_data (Information about conclusions from Twitter about you) 

·       https://support.twitter.com/forms/privacy (form to receive further information from Twitter) 

·       https://support.twitter.com/articles/20170320# (possibility to download your own Twitter archive) 

Processing of personal data by us  

If we process your personal data on Twitter, it will not be collected via our Twitter account. There is no transfer of data to Twitter, such as IP addresses, due to the embedding of tweets on homepages or similar. 

However, it may be that we retweet tweets from you, reply to tweets from you or compose tweets that refer to you or your Twitter account. In this respect, your public data on Twitter may be made available to followers of our site. 

A transfer to authorities will only take place in the presence of overriding legal provisions.  
If we publish images of individuals, this is done via consent (legal basis: Art. 6 para. 1 lit. a GDPR), on the basis of a contractual fulfillment (legal basis: Art. 6 para. 1 lit. b GDPR) and in exceptional cases on the basis of legitimate interests (legal basis: Art. 6 para. 1 lit. f GDPR).  

Third country transfer  

It is not excluded that data from users may be processed on systems outside the European Union. Twitter has submitted to the standard contractual clauses and has thus undertaken to comply with EU data protection standards.  

Information on contact options and further rights as a data subject. 

For more information on our contact details, including those of our data protection officer, the rights of data subjects vis-à-vis us and how personal data is processed by us in other respects, please refer to the relevant sections of this privacy policy. 

Legal basis 

We operate this Twitter page in order to present, interact and communicate with Twitter users and other interested persons and our customers who visit our Twitter page. The processing of personal data of users is based on our legitimate interests, in an optimized company and product presentation (Art. 6 para. 1 lit. f GDPR).  

As well as in the case of participation in sweepstakes or answering product application questions based on a (pre-)contractual relationship pursuant to Art. 6 para. 1 lit. b) GDPR. 

Storage purpose 

We use our Twitter page to communicate with our customers, interested parties and Twitter users and to inform them about us and our products. In this context, we may receive further information, e.g. due to user comments, private messages or because you follow us or share our content. The processing is solely for the purpose of communicating and interacting with you. 

In particular, our legitimate interest is our business interest in sharing information with our users and being able to communicate with them. 

Storage duration 

Your data will be deleted when the purpose ceases to exist, provided there is no obligation to retain it. 

Objection / opportunity for elimination 

You can object to the processing of your personal data by Twitter via the above links. 

Furthermore, you can object to the processing of your personal data by us via our contact options. 

9.         Your rights 

If personal data is processed by you, you are the data subject within the meaning of the GDPR and you are entitled to the following rights towards the data controller: 

9.1       Right of access 

You can obtain confirmation from the data controller as to whether personal data concerning you will be processed by us.  

In the event of such processing, you may request the following information from the data controller: 

(1)   the purposes of the processing; 

(2)   the categories of personal data concerned; 

(3)   the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations; 

(4)   where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;

(5)   the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;

(6)   the right to lodge a complaint with a supervisory authority;

(7)   where the personal data are not collected from the data subject, any available information as to their source;

(8)   the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject. 

You have the right to request information as to whether the personal data concerning you will be transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees pursuant to Art. 46 GDPR in connection with the transfer. 

9.2       Right to rectification 

You have the right to have your personal data rectified and/or completed by the data controller if the personal data processed concerning you is inaccurate or incomplete. The data controller must carry out the rectification immediately. 

9.3       Right to restriction of processing 

Under the following conditions, you may request that the processing of your personal data be restricted: 

(1)   if you dispute the accuracy of the personal data concerning you for a period which enables the person responsible to verify the accuracy of the personal data; 

(2)   the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted; 

(3)   the controller no longer needs the personal data for the purposes of the processing, but you need them for the assertion, exercise or defence of legal claims, or 

(4)   if you have objected to the processing pursuant to Art. 21 para. 1 GDPR and it has not yet been established whether the legitimate reasons of the data controller outweigh your reasons. 

Where the processing of personal data concerning you has been restricted, such data may not be processed, with the exception of their storage, without your consent or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural or legal person or for reasons of an important public interest of the Union or of a Member State. 

If the processing restriction has been limited in accordance with the above conditions, you will be informed by the controller before the restriction is lifted. 

9.4       Right to erasure 

9.4.1    Obligation to erase personal data 

You may request the data controller to delete the personal data concerning you immediately and the data controller is obliged to delete this data immediately if one of the following reasons applies: 

(1)   The personal data relating to you are no longer necessary for the purposes for which they were collected or otherwise processed.

(2)   You withdraw your consent on which the processing pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR was based and there is no other legal basis for the processing.

(3)   You object to the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate reasons for the processing or you object to the processing pursuant to Art. 21 para. 2 GDPR. 

(4)   The personal data have been processed unlawfully.

(5)   The erasure of your personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the controller is subject.

(6)   The personal data relating to you have been collected in relation to information society services offered pursuant to Article 8(1) GDPR. 

9.4.2    Information to third parties 

If the data controller has made the personal data concerning you public and is obliged to delete them in accordance with Art. 17 para. 1 GDPR, he shall take appropriate measures, also of a technical nature, taking into account the available technology and the implementation costs, to inform the data controllers who process the personal data that you as the data subject have requested them to delete all links to this personal data or copies or replications of this personal data. 

9.4.3    Exceptions 

The right to erasure does not apply if the processing is necessary 

(1)   for exercising the right of freedom of expression and information; 

(2)   for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; 

(3)   for reasons of public interest in the area of public health in accordance with points (h) and (i) of Article 9(2) as well as Article 9(3) GDPR;

(4)   for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR in so far as the right referred to in paragraph 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing; or 

(5)   for the establishment, exercise or defence of legal claims. 

Furthermore, the right to erasure does not apply if the personal data must be stored by the controller due to legal storage obligations and periods. In such a case, the personal data will be blocked instead of deleted. 

9.5       Notification obligation 

If you have exercised your right to rectify, erase or limit the processing of your personal data against the controller, the latter is obliged to notify all recipients to whom the personal data concerning you have been disclosed of such rectification, erasure or limitation, unless this proves impossible or involves a disproportionate effort. 

You have the right to be informed of such recipients by the data controller. 

9.6       Right to data portability 

You have the right to receive the personal data concerning you that you have provided to the data controller in a structured, common and machine-readable and interoperable format. In addition, you have the right to communicate this data to another controller without being hindered by the controller to whom the personal data was provided, provided that 

(1)   the processing is based on a consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and

(2)   the processing is carried out by automated means. 

In exercising this right, you also have the right to request that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible. Freedoms and rights of other persons must not be affected by this. 

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. 

9.7       Right to object 

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions.  

The data controller will no longer process the personal data concerning you unless he can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. 

If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct marketing. 

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes. 

You have the possibility to exercise your right of objection through automated procedures using technical specifications in connection with the use of Information Society services, notwithstanding Directive 2002/58/EC. 

9.8       Right to revoke the data protection declaration of consent 

You have the right to revoke your declaration of consent under data protection law at any time and without stating reasons. In the event of revocation, we will immediately delete your personal data and no longer process it.  The revocation of your consent does not affect the legality of the processing carried out on the basis of your consent until you revoke your consent. 

9.9       Automated individual decision-making, including profiling 

You have the right not to be subject to any decision based solely on automated processing, including profiling, that has any legal effect on you or similarly significantly affects you. This does not apply if the decision 

(1)   is necessary for the conclusion or performance of a contract between you and the controller, 

(2)   is authorised by legislation of the Union or of the Member States to which the controller is subject and contains appropriate measures to safeguard your rights and freedoms and your legitimate interests; or 

(3)   with your express consent. 

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests. 

In the cases referred to in (1) and (3), the controller shall take reasonable steps to safeguard the rights and freedoms and your legitimate interests, including at least the right of the controller to obtain the intervention of a person, to present his or her point of view and to contest the decision. 

9.10     Right of appeal to a supervisory authority 

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your residence, place of work or place of presumed infringement, if you consider that the processing of your personal data is in breach of the GDPR.  

The supervisory authority with which the complaint was lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.

 

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