Odyssey
LEVI STRAUSS & CO. BBH. 2002Levi's filmed two young people running through walls while wearing their engineered jeans to promote their "Freedom to Move" campaign. Attention: don't try this at home.
Card Stats
- Could win a Grand Prix today5
- A behavior changer3
- Brand-building material8
- Worth sharing with non-ad friends3
- Belongs in the MoMa4
Discover More Cards