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The Spoiler Billboard

NETFLIX.M.AD SCHOOL OF IDEAS. 2020

What better way to remind people to stay at home during the Covid-19 pandemic (and watch Netflix) than plastering spoilers of their favourite Netflix shows in public places? A brainchild from our very own M.AD students. Spoiler alert: we couldn’t be prouder.

Card Stats

  • Could win a Grand Prix today10
  • A behavior changer10
  • Brand-building material10
  • Worth sharing with non-ad friends10
  • Belongs in the MoMa10

Behind The Work

Spoiler Billboard Funfact

Discover More Cards

Think Different
APPLE.
TBWA\CHIAT\DAY.
1997

In this touching ode to all the misfits, rebels, and troublemakers out there, Apple reminds us that the people daring en...

  • Could win a Grand Prix today8
  • A behavior changer7
  • Brand-building material10
  • Worth sharing with non-ad friends6
  • Belongs in the MoMa7
0
0
View card
Subservient Chicken
BURGER KING.
CP+B.
2004

To promote the TenderCrisp sandwich and the "Have it your way" slogan, Burger King put a chicken online which did anythi...

  • Could win a Grand Prix today7
  • A behavior changer10
  • Brand-building material9
  • Worth sharing with non-ad friends9
  • Belongs in the MoMa3
0
0
View card
Gorilla
CADBURY.
FALLON.
2007

What is the perfect way to describe the feeling of eating a Cadbury's chocolate bar? Well, it tastes just like a gorilla...

  • Could win a Grand Prix today9
  • A behavior changer8
  • Brand-building material7
  • Worth sharing with non-ad friends8
  • Belongs in the MoMa7
0
0
View card
Odyssey
LEVI STRAUSS & CO.
BBH.
2002

Levi's filmed two young people running through walls while wearing their engineered jeans to promote their "Freedom to M...

  • Could win a Grand Prix today5
  • A behavior changer3
  • Brand-building material8
  • Worth sharing with non-ad friends3
  • Belongs in the MoMa4
0
0
View card
About

A collection of the ad industry’s best ideas put into a card game that students can learn from, get inspired by and actually play. Because you can only change the game when you know what the benchmark is.

Legal stuff
Concept and Design by Innocean 2021