30/30

Dave Werner

Senior Experience Designer Lead at Adobe

  • While at work I like to listen to
    classical music or video game podcasts.
  • When I get stuck on a briefing I
    make a short video walkthrough of where i'm at and reach out to smart people for advice.
  • The best advice I've ever heard is
    you have the exact same 24 hours a day as the President, the Pope, and Taylor Swift. Make the most of it.
  • To ignite my creativity I eat
    anything that is bad for you.
  • Before I got into advertising,
    I wanted to be a
    detective.
  • 1/30

    Matias Rojas

    Art Director at Publicis One Touch

  • While at work I like to listen to
    silence.
  • When I get stuck on a briefing I
    check my random ideas doc file.
  • The best advice I've ever heard is
    don't take it too seriously.
  • To ignite my creativity I eat
    everything that won't make me feel sleepy.
  • Before I got into advertising,
    I wanted to be an
    entrepreneur.
  • 2/30

    Ron D'Innocenzo

    Chief Creative Officer North America at Golin

  • While at work I like to listen to
    account people talking about timelines.
  • When I get stuck on a briefing I
    workout and then rewrite the brief in a way that's clear to me.
  • The best advice I've ever heard is
    be where your feet are. Which just means be present in the moment.
  • To ignite my creativity I eat
    nothing illegal.
  • Before I got into advertising,
    I wanted to be a
    sports agent.
  • 3/30

    Jens Pfau

    Creative Partner at Jung von Matt

  • While at work I like to listen to
    my stomach.
  • When I get stuck on a briefing I
    do something else to distract me.
  • The best advice I've ever heard is
    if your idea is something your friends or family might come up with, throw it away.
  • To ignite my creativity I eat
    muesli.
  • Before I got into advertising,
    I wanted to be a
    pro guitarist.
  • 4/30

    Menno Kluin

    Chief Creative Officer at Dentsu Creative: DentsuMB, 360i and Isobar

  • While at work I like to listen to
    other people mostly. No time for music.
  • When I get stuck on a briefing I
    become more specific, open it up, or reboot.
  • The best advice I've ever heard is
    lean into the problem.
  • To ignite my creativity I eat
    healthy! Or at least try to.
  • Before I got into advertising,
    I wanted to be an
    archaeologist in Egypt.
  • 5/30

    Rodrigo Melo Moran

    Global Head of Creative at WhatsApp

  • While at work I like to listen to
    my wife.
  • When I get stuck on a briefing I
    recreate the brief, because we are asking the wrong questions.
  • Before I got into advertising,
    I wanted to be a
    millionaire and do nothing.
  • To ignite my creativity I eat
    Diet Coke.
  • The best advice I've ever heard is
    love what you do.
  • 6/30

    Alex Katz

    Co-founder & Executive Creative Director at Officer & Gentleman

  • While at work I like to listen to
    an episode of The Office in the background.
  • When I get stuck on a briefing I
    take a nap.
  • The best advice I've ever heard is
    talent is nothing without hard work.
  • To ignite my creativity I eat
    anything with sugar. Lots and lots of sugar.
  • Before I got into advertising,
    I wanted to be a
    bon vivant (but I lacked the necessary skills).
  • 7/30

    Curro de la Villa

    Creative Director at Wieden+Kennedy Tokyo

  • While at work I like to listen to
    movie soundtracks. Unless I'm working on design / art direction. Then whatever crazy fast pace music that gets me on a good rhythm!
  • When I get stuck on a briefing I
    get into a rabbit-hole of filling my brain with movies, books or any kind of fuel that gets me in the mood for writing down thoughts.
  • The best advice I've ever heard is
    1 - Chill, this is advertising, we are not saving lives. 2 - Care about the work, not the money.(Money usually comes if you care about work.)
  • To ignite my creativity I eat
    nothing! I can't work while I eat. Maybe because I'm Spanish.
  • Before I got into advertising,
    I wanted to be a
    documentary journalist. Now, a cinematographer.
  • 8/30

    Caprice Yu

    Executive Creative Director at McCann, NY

  • While at work I like to listen to
    nothing. I like silence a lot.
  • When I get stuck on a briefing I
    walk around the city and eavesdrop on people.
  • The best advice I've ever heard is
    don’t panic. You will never run out of ideas.
  • To ignite my creativity I eat
    carbs.
  • Before I got into advertising,
    I wanted to be a
    fashion designer.
  • 9/30

    Carlos Cervantes Perk

    Creative Director at Ogilvy Miami

  • While at work I like to listen to
    lofi.
  • When I get stuck on a briefing I
    take break and then get back at it with a fresh mind.
  • Before I got into advertising,
    I wanted to be a
    drummer.
  • To ignite my creativity I eat
    coffee.
  • The best advice I've ever heard is
    don't take it too seriously.
  • 10/30

    Roberto "Gallego" Gabián

    Creative Director at GUT, Mexico

  • While at work I like to listen to
    the radio.
  • When I get stuck on a briefing I
    walk, run, play videogames.
  • The best advice I've ever heard is
    choose life.
  • To ignite my creativity I eat
    somewhere outside.
  • Before I got into advertising,
    I wanted to be a
    football player for Real Club Celta de Vigo.
  • 11/30

    Víctor Blanco

    Executive Creative Director at PS21

  • While at work I like to listen to
    my instinct.
  • When I get stuck on a briefing I
    go for a walk.
  • Before I got into advertising,
    I wanted to be an
    artist. Writer. Psychologist. Philosopher, even doctor. Today I still do.
  • To ignite my creativity I eat
    books. Comics. Documentaries. Music. Films, people and chicken wings.
  • The best advice I've ever heard is
    pain knows how to swim. If you are sad don't drink.
  • 12/30

    Amaia Ugarte Zuloaga

    Freelance Creative Art Director

  • While at work I like to listen to
    Bon Iver.
  • When I get stuck on a briefing I
    make coffee.
  • Before I got into advertising,
    I wanted to be
    an artist.
  • To ignite my creativity I eat
    anything.
  • The best advice I've ever heard is
    Calm. Life is very long.
  • 13/30

    Jorge Murillo

    VP / Executive Creative Director at Alma

  • While at work I like to listen to
    coffee shop ambience.
  • When I get stuck on a briefing I
    go and see what the cat is up to.
  • The best advice I've ever heard is
    relax, it's only advertising. Not brain surgery.
  • To ignite my creativity I eat
    while watching Rick and Morty.
  • Before I got into advertising,
    I wanted to be an
    architect.
  • 14/30

    Ricardo Motti

    Head of the Creative Collective at Spotify

  • While at work I like to listen to
    classical new releases on Spotify.
  • When I get stuck on a briefing I
    just keep writing without thinking, your brain will find a solution.
  • The best advice I've ever heard is
    buy Bitcoin. (I didn't, though.)
  • To ignite my creativity I eat
    coffee?
  • Before I got into advertising,
    I wanted to be a
    partner at a law firm. Glad I changed my mind.
  • 15/30

    Ivan Guerra De Azevedo

    Creative at Forsman & Bodenfors

  • While at work I like to listen to
    a very eclectic playlist.
  • When I get stuck on a briefing I
    go walk my dog.
  • The best advice I've ever heard is
    this business is about delusional optimism and perseverance.
  • To ignite my creativity I eat
    Willy Wonka's Lickable Wallpaper.
  • Before I got into advertising,
    I wanted to be a
    doctor.
  • 16/30

    Antonio Fragoso

    Global Creative Director at TikTok

  • While at work I like to listen to
    a mixtape based on my mood or any of my records.
  • When I get stuck on a briefing I
    go for a run, walk or do something totally unrelated to advertising.
  • The best advice I've ever heard is
    learn to kill your ideas. It's hard when you love your babies but a better idea is always around the corner.
  • To ignite my creativity I eat
    anything bread.
  • Before I got into advertising,
    I wanted to be a
    a... *shakes his head... lawyer.
  • 17/30

    Andrew Keller

    Vice President of Creative and Experiential at Facebook

  • While at work I like to listen to
    deep focus mix on Spotify.
  • When I get stuck on a briefing I
    read the news.
  • The best advice I've ever heard is
    make it real. Don't make a play.
  • To ignite my creativity I eat
    espresso.
  • Before I got into advertising,
    I wanted to be a
    rockstar.
  • 18/30

    Tara Lawall

    Executive Creative Director at Droga5

  • While at work I like to listen to
    "Writing Music", a collaborative playlist I made with some other writer friends on Spotify.
  • When I get stuck on a briefing I
    talk it out with someone, either a co-worker or my husband, who is also a creative.
  • Before I got into advertising,
    I wanted to be
    the President of the United States! (I was bummed as a 9 year old when I heard a woman had never been president.)
  • To ignite my creativity I eat
    2-3 cups of coffee.
  • The best advice I've ever heard is
    above all else as a creative in advertising, you need stamina.
  • 19/30

    Fernando in Carrion

    Associate Creative Director at Anomaly

  • While at work I like to listen to
    Coffee Table Jazz playlist on Spotify.
  • When I get stuck on a briefing I
    go for a walk.
  • The best advice I've ever heard is
    ask yourself all the questions you can, then do all you can to answer them. The idea is in one of those answers.
  • To ignite my creativity I eat
    biscotti and cappuccino.
  • Before I got into advertising,
    I wanted to be a
    historian.
  • 20/30

    Angela Pacheco

    Creative Director at El Ruso de Rocky, Spain

  • While at work I like to listen to
    my guts.
  • When I get stuck on a briefing I
    search for all kinds of creative work that blows my mind, to make myself remember what it is that makes something great.
  • The best advice I've ever heard is
    don't work in advertising. (Best, but also the worst I've ever heard.)
  • To ignite my creativity I eat
    more creativity.
  • Before I got into advertising,
    I wanted to be
    in advertising. Except for a short period of time in which I wanted to be either a cashier, or an astronaut. (Very consistent thoughts as you can see.)
  • 21/30

    Kako Méndez

    Group Creative Director at Oculus / Facebook Reality Labs

  • While at work I like to listen to
    Phillip Glass.
  • When I get stuck on a briefing I
    watch three films in a row, watch the same film three times in a row, or go surfing.
  • The best advice I've ever heard is
    you're no use to me until you've failed three times.
  • To ignite my creativity I eat
    books.
  • Before I got into advertising,
    I wanted to be a
    filmmaker.
  • 22/30

    Gerardo Saavedra

    Founder & Chief Creative Officer at Felipa: Creative Studio, Mexico City

  • While at work I like to listen to
    my special playlist on Spotify called "Tsss..." (every great song is there).
  • When I get stuck on a briefing I
    stop thinking. It usually gets solved the next day while I'm in the shower.
  • The best advice I've ever heard is
    always work / join / hire people with different or better talents than yours.
  • To ignite my creativity I eat
    Oreo's or McDonald's (both are my guilty pleasures).
  • Before I got into advertising,
    I wanted to be an
    illustrator / artist.
  • 23/30

    Mauricio Borda

    CCO at Bustards

  • While at work I like to listen to
    C.Tangana, Foo Fighters, Daft Punk, N.W.A. or Jungle.
  • When I get stuck on a briefing I
    take the car for a spin, cycle around the city, or play the uke.
  • The best advice I've ever heard is
    never ever do anything for free. Not even for exposure, exposure kills. Value your time.
  • To ignite my creativity I eat
    hot chicken wings.
  • Before I got into advertising,
    I wanted to be an
    industrial engineer.
  • 24/30

    Andres Ordonez

    Chief Creative Officer at FCB, Chicago

  • While at work I like to listen to
    ideas.
  • When I get stuck on a briefing I
    go for a run.
  • The best advice I've ever heard is
    follow the work and the rest will follow.
  • To ignite my creativity I eat
    burgers.
  • Before I got into advertising,
    I wanted to be
    in advertising. But always thought we could be really good lawyers.
  • 25/30

    Ana Cavalcanti

    Creative Director at Wunderman Thompson

  • While at work I like to listen to
    songs I don't know the lyrics to.
  • When I get stuck on a briefing I
    talk to my non-advertising friends about it.
  • The best advice I've ever heard is
    anyone can have a great idea.
  • To ignite my creativity I eat
    brigadeiro, please.
  • Before I got into advertising,
    I wanted to be a
    host of a music show on MTV.
  • 26/30

    Caio Fernando Batista

    Creative Director at Leo Burnett, Chicago

  • While at work I like to listen to
    podcasts, house music, RnB or caetano / gal / bethania.
  • When I get stuck on a briefing I
    take a break. Refreshing your brain is always the best way to go.
  • The best advice I've ever heard is
    don't try to be someone else. If you are true to yourself and what you stand for, it will always pay off.
  • To ignite my creativity I eat
    healthy? (And coffee, obviously).
  • Before I got into advertising,
    I wanted to be an
    architect.
  • 27/30

    Rainor Marinho

    Creative Director at GUT, São Paulo

  • While at work I like to listen to
    nothing. Usually I never listen to any songs while working because it makes me want to sing along and I lose my focus. So I tend to listen to soundtracks with Hans Zimmer being on the top of the list.
  • When I get stuck on a briefing I
    do a strenuous research about everything involving the project, or i let it rest. The deadline decides.
  • The best advice I've ever heard is
    our business is not about brands, it's about people.
  • To ignite my creativity I eat
    anything that can be paired with coffee. Cringe.
  • Before I got into advertising,
    I wanted to be a
    computer scientist. But later on I discovered that I had to be good at maths and physics. I guess I got traumatized and today i can't even change the batteries of a TV remote control properly.
  • 28/30

    Carla Lucena

    Creative Image Maker (illustrator / art director / designer) Freelancer

  • While at work I like to listen to
    Japanese Lofi beats, true crime podcasts, the noise of the waves out of my window.
  • When I get stuck on a briefing I
    check my random ideas doc file.
  • The best advice I've ever heard is
    have a reason for every tiny design decision - best way to avoid a ridiculous number of feedback rounds.
  • To ignite my creativity I eat
    milk chocolate!
  • Before I got into advertising,
    I wanted to be a
    lawyer / movie scriptwriter / in-house creative in an agency. (What a ride!)
  • 29/30

    Bitan Franco

    Founder, Partner and ECD at MONO, Madrid

  • While at work I like to listen to
    music.
  • When I get stuck on a briefing I
    drive.
  • The best advice I've ever heard is
    try not to have a good memory.
  • To ignite my creativity I eat
    peanuts.
  • Before I got into advertising,
    I wanted to be a
    sound technician.
  • 30/30

    Dave Werner

    Senior Experience Designer Lead at Adobe

  • While at work I like to listen to
    classical music or video game podcasts.
  • When I get stuck on a briefing I
    make a short video walkthrough of where i'm at and reach out to smart people for advice.
  • The best advice I've ever heard is
    you have the exact same 24 hours a day as the President, the Pope, and Taylor Swift. Make the most of it.
  • To ignite my creativity I eat
    anything that is bad for you.
  • Before I got into advertising,
    I wanted to be a
    detective.
  • 1/30

    Matias Rojas

    Art Director at Publicis One Touch

  • While at work I like to listen to
    silence.
  • When I get stuck on a briefing I
    check my random ideas doc file.
  • The best advice I've ever heard is
    don't take it too seriously.
  • To ignite my creativity I eat
    everything that won't make me feel sleepy.
  • Before I got into advertising,
    I wanted to be an
    entrepreneur.