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 YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓  YOU CAN ONLY CHANGE THE GAME WHEN YOU KNOW WHAT THE BENCHMARK IS. ↓ 

32 of the ad industry’s biggest ideas. Made educational.

These are the industry’s 32 biggest ideas of all time condensed into a convenient, educational package that every student can learn from, get inspired by and actually play. M.AD grad industry leaders gave us timeless ideas they hold close to their hearts, current M.AD students voted on the selection. And, voila! M.AD Game Changers was born. Have fun.

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The Spoiler Billboard
NETFLIX.
M.AD SCHOOL OF IDEAS.
2020

What better way to remind people to stay at home during the Covid-19 pandemic (and watch Netflix) than plastering spoilers of their favourite Netflix ...

This is M.AD, you win this round
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The Joker
No card game is complete without a “Joker”. So for this game, we took a killer M.AD student idea and made it the highest scoring card of the entire deck.
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How to play

It's just like Top Trumps, Quartett, Super Trunfo, or whatever this game is called back in your hood.

The M.AD Grads

To get the ideas the industry still considers the “crème de la crème”, we asked our grads for the ideas they wish they’d done. The ones they even share amongst their non-ad friends. Click the button below to see who they are.

The M.AD Grads

The M.AD Jury

What better way to give our current students a taste of their future than inviting them to be a member of an awesome jury? Yep, young creatives signed up from every corner of the globe to help us critique the 32 best ideas of all times. M.AD or what?

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STUDENT JURORJacob FreedgoodArt Director
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORSofia OsorioStrategist
Originally fromColumbiaEnroled at

M.AD San Fransisco

STUDENT JURORChristopher WynneArt Director
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORChristian TrujilloArt Director
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORMaria GonçalvesArt Director
Originally fromPORTUGALEnroled at

M.AD SAO PAULO

Portfolio link
STUDENT JURORMarina Contier de FreitasArt Director
Originally fromBRAZILEnroled at

M.AD SAO PAULO

Portfolio link
STUDENT JURORIsabella De AngelisArt Director
Originally fromBRAZILEnroled at

M.AD SAO PAULO

Portfolio link
STUDENT JURORDeborah FerreiraCopywriter
Originally fromBRAZILEnroled at

M.AD SAO PAULO

Portfolio link
STUDENT JURORAlex NgoCopywriter
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORBuchun JiangArt Director
Originally fromCHINAEnroled at

M.AD SAN FRANCISCO

Portfolio link
STUDENT JURORJimmy MarchesoArt Director
Originally fromUSAEnroled at

M.AD SAN FRANCISCO

Portfolio link
STUDENT JURORKyle NutterCopywriter
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORZach StermanCopywriter
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORDavid ClarkCopywriter
Originally fromUSAEnroled at

M.AD NEW YORK

Portfolio link
STUDENT JURORArthur MourãoArt Director
Originally fromBRAZILEnroled at

M.AD RIO DE JANEIRO

Portfolio link
STUDENT JURORNick ArzhantsevCopywriter
Originally fromUKRAINEEnroled at

M.AD NEW YORK

Portfolio link
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About

A collection of the ad industry’s best ideas put into a card game that students can learn from, get inspired by and actually play. Because you can only change the game when you know what the benchmark is.

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Concept and Design by Innocean 2021