Subservient Chicken
BURGER KING. CP+B. 2004To promote the TenderCrisp sandwich and the "Have it your way" slogan, Burger King put a chicken online which did anything people wanted and created the first interactive viral. Like, EVER.
M.AD GRAD ALERT: Our very own alumni, Andrew Keller and Mark Taylor were some of the masterminds behind this campaign. (Among many other talented people, naturally.
Card Stats
- Could win a Grand Prix today7
- A behavior changer10
- Brand-building material9
- Worth sharing with non-ad friends9
- Belongs in the MoMa3
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